ARTICLE: Is the DLC too late?

IS THE DLC TOO LATE?

G:

So…Portal 2 Level Editor….one year later…cool.

With Rocksteady doing this new Arkham story DLC, I’m starting to think every single company is missing the window for DLC releases.

Willy:

What do you mean? This is good. Bad DLC is DLC that comes out right after the game comes out.

G:

I mean that……..DLC should be closer to release?

Willy:

This is honest content. Why in the world shouldn’t DLC be released so long as the game was released?

G:

To keep interest.

Willy:

That’s why you release DLC in the first place, to keep interest.

G:

DLC closer to release leaves the disc in the drive.

Willy:

If you took the disc out, then DLC puts it back in.

G:

DLC released much later just makes you dust off your case.


Willy:

No, it makes you enjoy the game again.

G:

…if you still have it.


Willy:

If you get rid of it, it’s your fault.


G:

Fallout 3 did DLC perfectly. It’s DLC came out in January, only a few months after the game came out (in October). That and Borderlands, which was a LOT closer.

Willy:

Having DLC come out a year after release extends the game value by a full year, as compared to what Fallout and Borderlands did.


G:

The point is that the longer you wait the bigger the possibility that people have moved on.


Willy:

That’s why you release DLC, to bring people back.


G:

You know what? KEEPING people >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> getting people BACK. It’s not that difficult.


Willy:

A game from 2011 that you are still playing in 2012 ended up having more lasting value than a game from 2012 that got more DLC only a few months after release. Especially since it might as well been included in the disc if it was released so close to release…and that would have been a real rip-off.


G:

Don’t pretend this is about value. This is about your state of mind and wondering if you got ripped off.


Willy:

I’d call that value.


G:

Keeping people playing will sell more DLC than praying to God that people will maybe want to come back. In one year, new installments of games come out. You are aware of that right?


Willy:

Yes, but that’s a different problem and conversation.


G:

No.


Willy:

No?


G:

The point is that one year is forever in video games.


Willy:

It shouldn’t be.


G:

People.

Have.

Moved.

On.

In.

One.

Year.


Willy:

Companies would rather make people buy a new game every year rather than update an old game with new content. More money that way. But it’s not like costumers want that. It’s like saying people like the high cost of gas because gas prices keep going up.


G:

Willy.

Willy:

Hi G.


G:

In your fantasy land….what the **** are people doing in that one year between the game release and the DLC release?


Willy:

Playing other games, living their lives, eating?


G:

….and if they’re preoccupied with something else?


Willy:

Then you release DLC.


G:

Does that not decrease the chances of them continuing to play YOUR game?


Willy:

That’s why you have DLC, G.


G:

The point of DLC is to extend the life of a game, not to let it die and then bring it back as a ****ing zombie. That’s not extending the life of the game.


Willy:

It’s not?


G:


Here’s what you’re saying:

playing playing playing finished _______________________________________ DLC

Here’s what I’m saying:

playing playing playing finished __ DLC

The _________________ is where NOTHING HAPPENS!


Willy:

I don’t think it’s that hard for people to “come back”.


G:

You’re even more wrong than I assumed.

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